What is a roll-up?

Roll-up (roll up banner) is a rolled-up presentation system: an aluminum cassette with a spring mechanism, into which is plugged a graphics on fabric (e.g. blockout, PET, fabric). When unfolded, the graphic is stretched on the mast and stands stably on its feet. After the event you roll the printout inside, protecting it in transit.

Why do companies love it?

• Instant assembly - 60-90 seconds, without tools.

• Mobility - All in a bag, ~3-5 kg.

• Repeatability - It's easy to recreate an identical look on multiple points.

• Price-effect - A large advertising area for a reasonable budget.

Where does it perform best?

• Trade fairs and events - Mark the entrance, side of the booth, demo area.

• Stores and showrooms - Seasonal promotions, novelties, premium racks.

• Hotels, receptions, offices - guidelines, price lists, regulations.

• Training and conferences - Branding of the hall, background for photos.

• Offices, universities, NGOs - information and public campaigns.

Tip: set up a roll-up perpendicular to the main pedestrian traffic - you will increase the number of looks.

How to choose the right roll-up?

1) Size

Most popular: 85×200 cm, , 100×200 cm, , 120×200 cm.

• Small foyers, corridors → 85×200 cm

• Fair standard → 100×200 cm

• Maximum visibility → 120×200 cm

2) Mechanism

• Standard - Lightweight, economical for short-term campaigns.

• Premium - Thicker aluminum, better stability, frequent transportation.

• Double-sided - communication in both directions of traffic.

• Outdoor (base with water) - when you need to go out in front of the premises.

3) Material and finishing

• Blockout/PET - Stiff, does not "wave.", doesn't show through under the light.

• Fabric - Elegant matte, no reflections in the photos.

• Snap strip (clip) - easier graphics replacement no service.

Graphic design - what works?

1. One thought - 3-6 word headline (USP).

2. Contrast and readability - Letters min. 7-10 cm high for 2-3 m distance.

3. Zone "from the waist up" - The most important content front and center.

4. Call to action - Briefly, "Call," "Scan," "Enter..."

5. QR code leading to the product card/landing page.

Printable file - a quick checklist

• Format target + pitch 3-5 mm on each side.

• CMYK, ISO Coated v2 / Fogra 39 profile, 300 dpi for photos.

• Convert fonts to curves, graphics sediment.

• Avoid 100% K black on large planes - better rich black.

• Leave safe margin of 5-10 mm from the bottom (bonding zone).

Roll-up or textile wall?

• Roll-up - mobile, inexpensive, ideal for individual messages and places with limited space.

• Wall - larger format, photo background, premium exposure.
  The best effect on the stand comes from set: wall + 1-2 roll-ups directing traffic.

The most common mistakes (and how to avoid them)

• Too much text → shorten to passwords and icons.

• Low contrast → select strong background and "thick" fonts.

• No CTA → add QR + action slogan.

• Folded graphic at bottom bar → leave it zone without text.

• Standing at the door in the wind → use premiums/loads or outdoor versions.

Care and storage

• Always roll slow and steady, keep in transport bag.

• Clean with a dry, soft cloth (without alcohol-based chemicals).

• Store vertically; avoid the sun and high humidity.

FAQ

Can I replace the graphics itself?
Yes - with a clip strip it takes a few minutes.

Matte or gloss?
For interiors and photos - mat (no reflections, better readability).

How long will it last?
Premium mechanism + good material can serve years when handled properly.

Is it suitable for photography/video?
Yes - select matt material and avoid light sources directly into the printout.

Transportation by plane?
Yes - most models fit in checked luggage; you can buy extra hard tube.

Summary

If you are looking for a solution fast, aesthetic and mobile, roll-up is number one. It works well from small events to large trade shows, and with good design and material it gives you professional results for a reasonable budget.

See our finished configurations and prices:
➡️ Roll-ups in Proflagi
➡️ Popular format: Roll-up 100×200 cm