Which roll-up to choose to advertise your business?

Visual advertising is an integral part of an effective marketing strategy. Roll-ups, due to their mobility and ease of installation, are an excellent promotional tool. But how do you choose the best one for your business? Here are some key points to consider:

Types of roll-ups:

1. Standard roll-ups: Ideal for short campaigns and internal events. They are lightweight and economical.
2. Double-sided roll-ups: Allow graphics to be displayed on both sides, increasing advertising visibility.
3. Premium roll-ups: Made of more durable materials, with a better roll-up mechanism, ideal for long-term campaigns.
4. Outdoor roll-ups: Adapted for outdoor conditions, with extra weight to withstand wind.

Materials and print quality:

High-quality materials and digital printing ensure intense colours and durability. The most popular materials are PVC and polyester, which are crease-resistant and easy to maintain.

Size:

Standard sizes for roll-ups are 85x200 cm, 100x200 cm and 120x200 cm. The choice of size depends on the space in which it will be displayed and the amount of information you want to convey.

Roll-up and mounting system:

A robust retraction mechanism and a stable base are key to the longevity of your roll-up. Choose systems with an aluminium cassette that is lightweight yet sturdy.

Personalisation:

Aligning your roll-up with your company's visual identity enhances brand consistency. Make sure the graphic design is compatible with other advertising materials.

Practical advice:

• Check feedback and reviews before you buy.
• Invest in a graphic design that will attract attention.
• Regularly clean and check the condition of the roll-up to prolong its life.

Conclusion:

Choosing the right roll-up depends on many factors, such as the type of event, budget, display conditions and expected durability. Remember that a well-designed and executed roll-up is an investment that will benefit your business for a long time.